Barbells & Ponytails offers unique, quality fitness apparel designed specifically for women who like to lift. Or run. Or do yoga...hey, whatever you're into!  I am not one to judge.  This brand is really for any woman, of any size, any age, who enjoys any type of fitness. I believe in being inclusive...not exclusive.  (And no, you do not need a ponytail!)

Who am I?

My name is Elisa...but you can call me 'E'. I'm 36, live in Tampa, Fl with my 3 dogs, 1 yr old daughter, 2 (future) step-kids, and an incredibly loving boyfriend/baby-daddy. 

I'm not someone who craves attention (read: social anxiety!) and I have no dreams of becoming an "influencer".  I've been perfectly happy hiding behind the camera...but I realize the importance of our customers knowing exactly who "we" are.

So if you'd like to hear how we on!

How B&P began (The short and sweet version)

In 2012, I discovered CrossFit...and that is when my entire life changed (cliche’, I know). I was almost 30 years old, bartending, and in an incredibly toxic 5-year relationship…which I couldn’t seem to escape. I had never been single, never lived by myself, and was terrified of the idea of being “alone”.  So I put up with a man who cheated on me constantly and was verbally abusive.  

 Until CrossFit.

Tired of the globo-gym scene, I stumbled upon CrossFit and was immediately hooked.  It made me feel strong, capable, and honestly…like a total badass.  My confidence skyrocketed…and soon thereafter, I kicked that piece of trash to the curb.

In 2013 I opened CrossFit 19North...which is where B&P was born! I was brand new to Instagram and scrolling for some cool CrossFit gear.  Everything I found was either hot pink or super cheesy…which was NOT what I was looking for.

 So I decided to make a brand that women could wear and feel strong, confident, a total badass.  I had NO idea if anyone would like my idea...but here we are 6 years later!!

I want all women to feel how I did when I started weightlifting. My entire life changed after that first touch of a barbell- and I’m dedicated to encouraging other women to find the thing that does that for them. I have big hopes and dreams for the future of B&P… so stay tuned- there is SO much more to come!

 Elisa Tanner



P.S. I wrote all of that so you know that when you make a purchase from B&P, you are supporting a woman-owned small business...not some nameless, faceless corporation.  I really hope to do some big things for women in the future- and your support means everything to me :)

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