THE BACKSTORY - Barbells & Ponytails

Barbells & Ponytails offers unique, quality fitness apparel designed specifically for women who like to lift. Or run. Or do yoga...hey, whatever you're into! I am not one to judge. This brand is really for any woman, of any size, any age, who enjoys any type of fitness. I believe in being inclusive...not exclusive.  (And no, you do not need a ponytail!)

Who am I?

My name is Elisa...but you can call me 'E'. I'm 37, live in Tampa, Fl with my 3 dogs, 2-year-old daughter, 2 (future) step-kids, and an incredibly loving boyfriend/baby-daddy. 

I'm not someone who craves attention (read: social anxiety) and I have no dreams of becoming an "influencer". I've been perfectly happy hiding behind the camera...but I realize the importance of our customers knowing exactly who "we" are.

So if you'd like to hear how we on!


How B&P began (The short and sweet version)

In 2012, I discovered CrossFit...and that is when my entire life changed (cliche', I know). I was almost 30 years old, bartending, and in an incredibly toxic 5-year relationship…which I couldn't seem to escape. I had never been single, never lived by myself, and was terrified of the idea of being "alone". So I put up with a man who was manipulative, verbally abusive, and cheated on me like it was his job.

 Until CrossFit.

Tired of the globo-gym scene, I stumbled upon CrossFit and was immediately hooked. It made me feel strong, capable, and honestly…like a total badass. My confidence skyrocketed…and soon thereafter, I kicked that piece of trash to the curb.

In 2013, I found myself opening a CrossFit gym (which is a whole 'nother story). One day, I was scrolling Instagram for some cool CrossFit gear. Everything I found was either hot pink or super cheesy…which was NOT what I was looking for.

It was then that I had my "lightbulb' moment to create B&P.  I had a design in mind so I spent $300 (money that I could not even afford) on a graphic designer to help bring it to life. I wanted a design that women could wear and feel strong, confident, a total badass. I had no idea if anyone would like my idea...but here we are 7 years later!!

I want all women to feel how I did when I started weightlifting. My entire life changed after that first touch of a barbell- and I'm dedicated to encouraging other women to find the thing that does that for them. I have big hopes and dreams for the future of B&P… so stay tuned- there is SO much more to come!

 Elisa Tanner



P.S. I wrote all of that so you know that when you make a purchase from B&P, you are supporting a woman-owned small business...not some nameless, faceless corporation. I really hope to do some big things for women in the future- and your support means everything to me :)


  • Bonniebell Bertram

    I came across this product while surfing on Facebook and it got my attention!! I love to lift especially the Barbell after being exposed to Crossfit! I specially love that this is a company owned by a woman!! I can’t wait to try out your products!!!

  • Yolanda

    Awesome testimonial! Sounds so familiar. I was in a 14 yr abusive marriage and CrossFit along with my faith gave me a strength and confidence to help me finally decide to get out. First B&P purchase…can’t wait to receive my ponytail cap!

  • MElissa COleman

    I just wanted to say how awesome I think you are for stepping out of your comfort zone to talk a little about yourself and your company ! It’s small companies like yours that I feel good about supporting when I can ! Now I’m going to look through the website and find something amazing to buy !

    Keep Rocking it !!

  • Sylvina Goff

    I love your story! Thanks for sharing! And for opening up! I know it’s not easy as it seems like you are exposing yourself to the world! Looking forward to my first purchase! Four months ago I discovered weights on the gym floor and haven’t looked back!

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You may also like