THE BACKSTORY

**About Barbells & Ponytails**

Barbells & Ponytails is all about celebrating the fierce and fabulous fitness enthusiast in every woman. Whether you’re a lifter, a runner, a yoga lover, or anything in between – we’ve got you covered. We champion inclusivity, so whatever your age, size, or fitness preference, you belong here. Oh, and ponytails? Totally optional.

**Meet 'E' – The Heart Behind B&P**

Hello there! I'm Elisa, but feel free to call me 'E'. Living in sunny Tampa, FL, I’m surrounded by the love and chaos of my three dogs, my wonderful daughter, two step-kids and husband. While I'm not one to chase the spotlight (hello, social anxiety!), I believe it's essential for you to know the person and passion behind the brand.

**Our Origin Story**

Back in 2012, I stumbled upon CrossFit and, no exaggeration, it changed my life. At a point where I felt trapped in an unhealthy, emotionally abusive relationship, CrossFit infused me with strength, both physically and mentally. It was my confidence booster, my escape, and eventually, my springboard to break free.

The following year, I embarked on a new journey, founding a CrossFit gym. While scouting for empowering fitness wear, I faced a stark lack of appealing options. It wasn't about pinks or clichés. It was about feeling empowered. And just like that, the idea for B&P sparked. Investing my last $300 into a design concept, I embarked on a journey to create apparel that made women feel audaciously confident. Fast forward, and here we are, almost 10 years into making women feel like the badasses they truly are.

**Our Mission**

At Barbells & Ponytails, we're not just selling fitness gear. We're promoting a way of life, an ethos. We want every woman to experience the transformative power of finding her strength, just like I did with my first brush with a barbell. It’s not just about lifting weights; it's about uplifting spirits.

Our future is filled with big dreams for B&P, and for the vibrant community we're building. So, keep your eyes peeled - we’re only getting started.

With gratitude and grit,
Elisa Tanner

P.S. Every purchase you make fuels a dream, supports a woman-owned small business, and stands against faceless corporations. Your belief in B&P propels our vision forward, and for that, I’m endlessly grateful.